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New Batch Dates for DSP's intensive Beginners Photography programme(Foundation): Weekends: 25th May (Saturday):Weekdays:3rd June(Monday): Advanced:Weekdays: 27th May (Monday); Weekdays: Commercial & Advertising: Weekdays:27th of May; Fashion Photography: 1st June (Saturday); Diploma 2013-14 Prospectus available. DSP is now open in Guwahati                                                                                                                                                                                                                                                                                                                                                                                                  
 

Courses > Commercial & Advertising Photography




      MODULE IN POINTS:

 

1.What is Advertising photography all about?

An introduction to the form of photography & its role as a visual concept.

 

2.What is its role and responsibilities towards a society that        dreams to look & move beyond each day.

 

About Advertising & how photography affects the viewers & their perception of the brands. How a truth can be enhanced within ethical limits.

 

3. Challenges for a advertising & commercial photographer.

 

Commercial & advertising photography is a process to create for the masses. Where one reaches and communicates with the people with its end result & help them choose a life they aspire. Therefore it is all about good teamwork, discipline, attitude, flexibility & adaptability as a creative visual person. It is a test of how one can innovate oneself at a crisis situation on a certain day or can put his foot down without a compromise on another certain day that would lead to only a better result & quality.

 

 

4. The specialization of understanding the requirement & the psyche of the client as well as the audience.

 

The photographer here is a specialist who understands the requirement & the psyche of the people he / she is working for as well as the target audience. He / she is about how one can deal with an idea that belongs to a clients or an advertising agency creative team, and reinterpret visually exactly as per expectation from them giving it his / her own individual & visual identity. An identity that is created by the conceptual & technical skill, through ones understanding towards the medium & practice.

 

5. Understanding basic requirement & infrastructure.

 

To give such result to cater to the requirement, what infrastructure does one photographer need? What is it that one should have up his/ her sleeve as owned equipment & support system & how one can hire a support when required beyond the basic photographers studio.

 

6. Understanding the business.

 

It is about true business & a business which needs to nurture like any other. About the process of learning & the process of growing. A step by step move from one stage to the other. The hardships & the glamour.

 

Course Content:

 

This course will be mostly totally practical & assignment based.

 

This will cover:

 

1.   Shoot with models   as per concepts. This will be both outdoors & studio.

 

2.   Product shoot & product lighting techniques.

 

3.   Food & still life conceptual shoots.

 

4.   Analysis of different advertising photographers works & research based study on how different photographers develop their style.

 

5.   Use of Photoshop techniques in advertising ( basic understanding)

 



Course Objective

This 12 weeks vocational course is designed to teach the aspiring photographer  this aspect of photography which would also involve visiting studios and creating a portfolio.


Course Timings: Classes will be held four days a week over three weeks. Timings: 2 p.m. to 4:30 p.m.


Course Start Date:  Weekdays: 20th of May 2013 (Monday)



Course Fees

Rs.15,000 + Taxes as applicable



Notes

Students should have a  DSLR camera.

Disclaimer:

 The certificate awarded to the students will be issued by Delhi School of Photography only.  Delhi School of Photography is not affiliated to any University/Colleges of Central Government or any State Government.