1.What is Advertising photography all about?

An introduction to the form of photography & its role as a visual concept.

2.What is its role and responsibilities towards a society that        dreams to look & move beyond each day.

About Advertising & how photography affects the viewers & their perception of the brands. How a truth can be enhanced within ethical limits.

3. Challenges for a advertising & commercial photographer.

Commercial & advertising photography is a process to create for the masses. Where one reaches and communicates with the people with its end result & help them choose a life they aspire. Therefore it is all about good teamwork, discipline, attitude, flexibility & adaptability as a creative visual person. It is a test of how one can innovate oneself at a crisis situation on a certain day or can put his foot down without a compromise on another certain day that would lead to only a better result & quality.

4. The specialization of understanding the requirement & the psyche of the client as well as the audience.

The photographer here is a specialist who understands the requirement & the psyche of the people he / she is working for as well as the target audience. He / she is about how one can deal with an idea that belongs to a clients or an advertising agency creative team, and reinterpret visually exactly as per expectation from them giving it his / her own individual & visual identity. An identity that is created by the conceptual & technical skill, through ones understanding towards the medium & practice.

5. Understanding basic requirement & infrastructure.

To give such result to cater to the requirement, what infrastructure does one photographer need? What is it that one should have up his/ her sleeve as owned equipment & support system & how one can hire a support when required beyond the basic photographers studio.

6. Understanding the business.

It is about true business & a business which needs to nurture like any other. About the process of learning & the process of growing. A step by step move from one stage to the other. The hardships & the glamour.

Course Content:

This course will be mostly totally practical & assignment based.

This will cover:

1.   Shoot with models   as per concepts. This will be both outdoors & studio.

2.   Product shoot & product lighting techniques.

3.   Food & still life conceptual shoots.

4.   Analysis of different advertising photographers works & research based study on how different photographers develop their style.

5.   Use of Photoshop techniques in advertising ( basic understanding)