1.What is Advertising
photography all about?
introduction to the form of photography & its role as a visual concept.
2.What is its role and
responsibilities towards a society that
dreams to look & move beyond each day.
Advertising & how photography affects the viewers & their perception of
the brands. How a truth can be enhanced within ethical limits.
3. Challenges for a
advertising & commercial photographer.
& advertising photography is a process to create for the masses. Where one
reaches and communicates with the people with its end result & help them
choose a life they aspire. Therefore it is all about good teamwork, discipline,
attitude, flexibility & adaptability as a creative visual person. It is a
test of how one can innovate oneself at a crisis situation on a certain day or
can put his foot down without a compromise on another certain day that would
lead to only a better result & quality.
4. The specialization of
understanding the requirement & the psyche of the client as well as the
photographer here is a specialist who understands the requirement & the
psyche of the people he / she is working for as well as the target audience. He
/ she is about how one can deal with an idea that belongs to a clients or an
advertising agency creative team, and reinterpret visually exactly as per
expectation from them giving it his / her own individual & visual identity.
An identity that is created by the conceptual & technical skill, through
ones understanding towards the medium & practice.
5. Understanding basic
requirement & infrastructure.
give such result to cater to the requirement, what infrastructure does one
photographer need? What is it that one should have up his/ her sleeve as owned
equipment & support system & how one can hire a support when required
beyond the basic photographers studio.
6. Understanding the
is about true business & a business which needs to nurture like any other.
About the process of learning & the process of growing. A step by step move
from one stage to the other. The hardships & the glamour.
course will be mostly totally practical & assignment based.
1. Shoot with models as per concepts. This will be both
outdoors & studio.
2. Product shoot & product
3. Food & still life conceptual
4. Analysis of different
advertising photographers works & research based study on how different
photographers develop their style.
5. Use of Photoshop techniques
in advertising ( basic understanding)
Students should have a DSLR camera.
The certificate awarded to the students will be issued by Delhi School of Photography only. Delhi School of Photography is not affiliated to any University/Colleges of Central Government or any State Government.